The Psychology of Money

Do you enjoy shopping? Do you sometimes buy things that you don't need and can't afford? Do you spend a lot of money on your firends and family? When you're sad, lonely, or upset, do you go shopping to feel better? if  you choose Brand X instead of Brand Y of toothpaste (or clothing or a TV set), do you have a good reason for your choice? your answers to these questions may reflect your personality because, according to psychologists, individual money habits show our values, fears, and beliefs about ourselves.
Experts in psychology believe that for many people, money is an important symbol of strength and influence,love,or guilt. Husbands who complain about their wives' spending habits may be afraid that they are losing power in their marriage. Wives,on the other hand, may waste huge amounts of money because they are angry at their husbands. Many people consider money a symbol of love. They spend it on their family and friends to express love,or they buy themselves expensive presents because they need love. Spending habits can also reflect a person's feelings of guilt. For example, a man who spends most of his time at work might feel ashamed that he has no time for his family. He might buy expensive presents for his wife and children to make him feel less guilty.
Most successful businesspeople and advertisers have some knowledge of psychology and use it to increase business. They know that all of us have some fears; all of us are dissatisfied with something about ourselves.Advertisers give us hope that we'll be better--more attractive, younger-looking, happier-if we buy their product.They make us worry that we'll be uglier, older-looking, or sadder if we don't buy it.